Jordan Gabriels
Zinc | Writing | Doer | Culture Amp | Other Projects
Zinc ⚡
Zinc is an AI meeting assistant and performance coach for super managers 🦸
I’m building Zinc with my co-founder Kemble. Our vision is to transform how companies operate, helping them run as efficiently as Nvidia, Airbnb, Tesla, and SpaceX—moving faster with fewer management layers.
Writing
Ideas
My 47 favorite products: Ranked by value for money
These are the products that offer the greatest consumer surplus for me. I recommend trying them.
Children are not obstacles to your positive impact on the world–they are your impact
It may seem surprising, but the value of raising a child could easily surpass that of a 40-year career. This article explores the rarely unquantified impact of parenting on society and the world.
An exploration of why we avoid failure and what to do about it.
Making better purchasing decisions: Introducing the alternative basket of goods
A new strategy to optimize your spending habits and maximize your satisfaction with the innovative decision-making tool: the Alternative Basket of Goods.
How to experience the ultimate state of happiness while playing billiards
Discover how to maximize enjoyment and reach a heightened state of consciousness through games like billiards.
Strategic insights: When to play a knight in Settlers of Catan
Gain a competitive edge in Settlers of Catan: Learn when to play a knight using expected value calculations.
Should vegans oppose animal welfare?
An adversarial collaboration exploring whether vegans should oppose campaigns that aim to marginally improve animal welfare.
Quarterly relationship reviews
How to systematically increase relationship satisfaction.
Product Building
Reflections on my YC interviews.
Three hard-earned lessons from launching a company’s second and third product
How to balance rapid launches with customer feedback, validate go-to-market strategies, and ensure longer-term success.
Setting smarter goals for product development
The staged goal-setting framework I wish I had used.
The social mechanics of product pivots
How to get yourself, your team, and your company to change direction.
Should visionaries be more pessimistic?
Optimistic vs pessimistic project management.
Overcoming Procrastination
Part one - understand the psychology of procrastination
Lesson one - understand your procrastination cycle
Learn about the psychological process that sustains procrastination.
Lesson two - uncover your core beliefs
Learn why certain tasks make you uncomfortable. Uncover the core beliefs that trigger your procrastination.
Lesson three - understand your reinforcement factors
Uncover your reinforcement factors – the positive and negative outcomes that keep you procrastinating.
Lesson four - commit to change
Assess your readiness for change and prepare yourself for long term change.
Part two - learn skills to overcome procrastination
Lesson five - get past the starting threshold.
Learn how to modify tasks to get you past the starting threshold.
Lesson six - overcome rationalizations
Recognize and challenge rationalizations – the unhelpful thoughts that hold you back.
Lesson seven - manage discomfort
Learn the skill of managing discomfort in order to complete difficult tasks.
Lesson eight - use motivational self-talk
Replace self-criticism with motivational self-talk that can sustain change.
Lesson nine - manage your time
Adopt a practical time management system designed for procrastinators.
Lesson ten - use commitment devices and reminders
Use commitment devices and reminders to achieve long-term goals.
Achieving Long-term Goals Series
How to live - systems for living a life worth living
How to generate life goals - systems for clarifying what is important
How to decide what not to do - systems for narrowing your focus
How to set achievable goals - systems for refining your goals
How to be consistent - systems for creating long-term accountability
How to accomplish complex goals - systems progressing despite uncertainty
Doer
I built Do•er with my co-founder and friend Kemble Song. The app has helped 40,000 people beat procrastination and counting.
Develop
Develop is an employee development tool that helps organisations define clearer career paths and improve employee performance. Learn more: product landing page
I led the discovery, design and development of Develop — growing the product from zero paying customers to over 1,000 across 2 years.
Skills Coach
Skills Coach teaches management skills using behavioral science and spaced repetition. Activities are delivered directly to managers where they work – in Slack, Teams or email. Learn more: product landing page
I led the discovery, design and development of Skills Coach — growing the product from zero users to over 200,000 across 3 years.
Other Projects
Book summary videos
I really value video book summaries. They help me decide whether to read a book and remind me of important concepts.
I appreciate them so much that I thought it would be beneficial to create some myself. This also presented an opportunity to learn some basic video editing skills.
Short form videos
One of my nieces once told me, “Did you know YouTube has another area where you can watch these sideways videos that are way longer?”
I realized I was losing touch and wanted to learn how to make short-form vertical content.
Checkout 👉 my TikTok content
Coding projects
In 2022, I completed the Codecademy front-end engineering program. I built a personal website and interactive games as part of that project.
Play 👉 Procrastination Game
Interview: systems for living a values-driven life
In this conversation, I discuss my approach to establishing systems for a values-driven life. This interview was recorded as part of the content for a Master of Counselling Practice, focusing on Acceptance and Commitment Therapy (ACT).
A year not procrastinating
Since August 2021, I have intentionally overcome procrastination at least once every day.
Each day, I complete guided exercises that I have created to ensure I make progress on things that matter. This habit has allowed me to accomplish several lifelong goals. You can read more about the things I’ve done while not procrastinating.